"In the movie Demolition Man, we get to see a glimpse of the future of customer service when Erwin answers the phone in the police station, and suggests that if the caller prefers an automated response, they should press ‘1’. We laugh at silly situations like this, but deep down the single, most annoying thing about calling customer service is the endless barrage of options and buttons that need to be pressed in our attempt to reach an actual human being." 

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